Bene Fitness is a contemporary gym and wellness center based in Tortolì, Sardinia, dedicated to promoting a healthy lifestyle through fitness, personal training, and holistic well-being. The client approached me to create a brand identity that would reflect the gym’s dynamic energy, modern facilities, and inclusive approach to fitness for all levels.

My Contribution:

As the Brand Designer, I was responsible for crafting a strong and versatile visual identity that would resonate with the local community and stand out in the competitive wellness sector.

Key deliverables included:

• Logo Design: A bold and energetic logomark paired with clean, modern typography to convey strength, movement, and balance.

• Visual Identity System: Defined a vibrant and motivating color palette, custom iconography, and a consistent typographic style to be used across all brand materials.

• Brand Guidelines: Developed a comprehensive brand manual to ensure visual consistency across print, digital, and environmental applications.

• Merchandising & Signage: Designed branded apparel, gym signage, and marketing materials to establish a cohesive look both inside and outside the gym.